about Avanti

Welcome to Avanti 4sia, the UK’s leading supplier of premium Japanese fruits. Our mission is to bring the finest produce directly from Japan’s farms to the UK and EU, introducing consumers to flavours and traditions that embody true excellence.

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We’re not just about selling fruit, we’re about transforming experiences. From the juiciest peaches to the most delicate strawberries, every box is more than a purchase; it’s a gift, a story, and an inspiration for culinary adventures.

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In just a few years, our journey has taken Japanese fruits to Harrods, The Dorchester, The Ned Hotel, and even the Royal Family at the Guards Polo Club. Our fruits have been celebrated at major cultural events, served to distinguished figures such as Sir Paul McCartney, and even featured in Warner Bros. films and at London’s Top 50 Bars.

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International media, including TBS, MBS, the BBC, and more than 60 Japanese outlets, have highlighted our story, most recently with our fruits showcased on Bake Off: The Professionals 2025 (winner).

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Avanti 4sia is more than a company; it’s a bridge between Japan and the UK, creating new export opportunities, elevating recognition for Japanese farmers, and sharing the joy of premium fruits on a global stage. Join us on this journey to savour, celebrate, and experience Japanese fruits like never before.